The people behind Riisp

The names on the door.

Riisp started the way a lot of good things do – two people who couldn't stop talking about the same problem.

We met in Austin, years before there was a product, and kept circling the same frustration from opposite sides of the business: the systems companies rely on to run revenue quietly stop being reliable, and no one notices until the forecast is already wrong.

One of us had spent a career making financial numbers dependable enough to bet on. The other had spent one living inside the CRMs those numbers come from. We'd both been the person in the room accountable for a pipeline we couldn't fully vouch for – and we were done working around it.

So we built Riisp to answer one question honestly: is the system underneath your revenue actually holding up? That answer only means something if you trust who's giving it to you. When your own name is on the product, trust isn't a feature you add later – it's the reason the product is built the way it is: preview before anything changes, sample before bulk, validate after every fix.

The risk is ours to take – not your data's.

Merritt Witherspoon (left) · Kevin Salas (right) – Austin, where it started.

The two of us

A finance brain and an operator brain.

Two disciplines, one product. One makes the numbers trustworthy; the other makes sure every finding is real before a customer ever sees it.

Product · Engineering

Merritt Witherspoon

Co-founder & CTO

Sixteen years in corporate finance took Merritt from mortgage pricing and hedging at Capital One and UFCU to FP&A strategy and innovation inside Accenture to Director of Finance across Boardriders' global brands (Quiksilver, Billabong, Roxy, DC). At every stop he was the one pulled toward the technology underneath the numbers – until the numbers guy taught himself to code, and building great software became the whole point.

Now he builds the AI that does that work instead. At kanna.digital he ships production Claude agentic systems that keep CFOs' live financial models running themselves – and that same discipline is what's underneath Riisp: the scan engine, the exposure model, and the security architecture. Every number explainable, no false precision, production data handled with care.

GTM · Operations

Kevin Salas

Co-founder & CEO

Fifteen-plus years in RevOps, demand generation, and GTM systems – Kevin is the operator who's lived the exact problem Riisp solves, on team after team. He's built and untangled the revenue infrastructure behind B2B SaaS and multi-location services companies: the kind of HubSpot environments where routing, lifecycle logic, and attribution quietly drift out of sync as the business scales.

That operator's eye is Riisp's bar for what counts as real. He's the reason every finding has to earn its place on the report before a customer ever sees it – tied to actual revenue and explainable in plain language, or it doesn't ship.

Why we built it

Trust you can verify.

Every revenue team we've worked in inherited the same drift. Owners go missing. Leads stop getting worked. Lifecycle stages stop matching reality. The dashboard looks clean; the forecast can't be trusted – and someone is accountable for it anyway.

We built Riisp to make that drift visible, measurable, and safe to fix – so revenue teams can trust the system they're running the business on. Honest about what it finds, specific about what it costs you, careful with what it touches. That's the whole job.

See it on your CRM

The report is the fastest way to know what we mean.

Connect your CRM in read-only mode and Riisp returns a structured integrity report – estimated exposure, affected records, and governed remediation paths – in minutes.

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